“Over the past three or four years, the rules of thumb that fundraisers have traditionally followed have become less and less reliable,” said Andrew Reeher, CEO and founder Reeher LLC, which developed the Reeher Platforms. “Higher-ed fundraisers are grappling with a new reality, and are working to reinvent how fundraising works. This new tool provides a systematic, proven data-driven approach designed to deliver a better return on investment.”

“While working closely with fundraising executives at universities and colleges across the country during training and implementation of the Reeher Platform, we learned that they had a specific set of questions that if they had the answers to, they could do a better job of applying results, as well as keep their board members, deans and others informed,” said Cricket Buntje, Reeher Vice President of Customer Care.